Crowdfunding PR and why it matters for campaigns.
Crowdfunding campaigns on Kickstarter and Indiegogo have collectively raised more than $1 billion for project creators. Every year, hundreds of thousands of crowdfunding campaign projects are launched. So what does this mean for founders? Increased competition for attention and more noise than ever to try to break through.
Founders, artists and entrepreneurs are increasingly using crowdfunding as a way to raise capital and the sector is expected to move beyond traditional angel and venture capital models of fundraising for startups and companies in the very near future.
Every day, several hundred new products, films, clothing lines or technological design projects are released online. You’ve spent the past year or more working on your project, prototyping your idea, and bringing your product to life. The time to launch has arrived, how to break through?
“A valiant entrepreneur/startup against all odds creates a brand new product with innovative technology ready to take over the world…”
Your story is probably similar and worth telling and worth doing well. It’s important to tell the real story of what you’re selling, what you’ve created, and why it matters and needs to exist in the world. Think about your favorite brands and businesses in the world, there is something special about each of them that creates brand loyalty and sets them apart from their competitors.
There are 5 real and proven ways to promote a crowdfunding project, gain support and become a success:
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Friends/Family/Personal Contacts
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Creating a mailing list before launching
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Social media advertising
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Public Relations / Crowdfunding Public Relations Campaign
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Organic traffic from the crowdfunding platform
The first three should be strategies that generally work before the campaign. Once the campaign is launched, you can hope to become a trending project on Kickstarter or Indiegogo to rank higher on their page and generate organic traffic.
You can also pump money into Facebook advertising and hope to generate traffic that way. However, Facebook advertising isn’t always the most cost-effective way to market your project. First, cost per click (CPC) can often be expensive and we often hear about campaigns that don’t generate a solid ROI on social media advertising.
That leaves a crowdfunding PR campaign as your best chance to get the word out about your project.
Every successful crowdfunding campaign has a few things in common. But the overriding feature of all of these is media exposure. Getting picked up by media and blogs is the real secret to success on platforms like Kickstarter and Indiegogo. Major media outlets are always looking to share the latest projects and there are dedicated communities dying to hear about your project, whether it’s a 3D printer, drone or product EDC (Everyday Carry).
The benefit of using a crowdfunding PR strategy (including Kickstarter PR and Indiegogo PR) is that it proves to be the most cost-effective way to get the word out and cast a wide net over your project. A single feature on a major outlet can drive significant traffic and promises to your campaign page. From a promotional standpoint, you won’t get better value for money anywhere.
Have you noticed the big campaigns with all the major media logos displayed on their campaign page? A crowdfunding media strategy can give your project serious legitimacy and show the rest of the world that this is a project they don’t want to miss.
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