SEO Basics: SEO for B2C Companies

Learn why SEO for B2C companies is so important and how it can take your business to the next level! | Hello everybody and …

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[Music] hello everybody and welcome my name is Christopher Zuka and I’m an internet marketer here at webpage FX and today we’re going to talk about how SEO works for b2c companies if you sell products or services straight to consumers this is all about how SEO can help you but not all b2c companies are the same so we’re going to split them up into lead generating companies and product sales companies but before we get to that let’s talk about why SEO works for b2c in general SEO it works because your primary target is an individual consumer these consumers fit into demographics that make your ideal customer and they all have the capability to decide whether to buy from you that’s substantially different from a b2b company that has to target key decision-makers at entire companies but you can use SEO to reach practically everyone qualified to become your customer and it’ll work for you whether your business earns money through generating leads or selling products so first let’s talk about how SEO helps your company get leads for lead gen companies the first key SEO strategy is local SEO since you run a service based business you can only work with people in your area it wouldn’t make sense for you to drive across a country just for one customer so by using services like Google my business Yelp and other business listening sites you can make your business pop up in search engines for any local search so if you run a plumbing service you can show a potential customer your address in Google Maps your hours of operations and anything else that you wanted to show them about your business on top of local SEO you can create awesome content for your customers to find in search engines the most important content will educate your potential customers write content on your site that answers common questions and provides pricing so that customers can know right away if they can afford to hire you if your prices vary give a ballpark estimate anything is better than nothing especially when you’re already showing that you’re an authority in your industry finally you can optimize pages you already have on your site especially your contact page by building up those key pages you can make them show up in search engines just like your other content but these pages are more important because they get you new leads so anytime you offer someone a free quote tell them to call you or ask them for an email address optimize it so Google can find that page once you do you remove most of the obstacles that someone experiences when they try to become a customer every click they have to make means some of them will stop pursuing your business and for you that means leaving money on the table so by optimizing your contact page and other pages like it you can be sure you’re getting as many customers as possible for PETA see companies selling products online is one of the easiest ways to make money to make SEO work for you start by optimizing every single product and category page on your site make sure google and users can tell what each page is about by using descriptive title tags meta descriptions and unique content by optimizing every page you tell Google everything it needs to know to show your products and search results that means more customers see the pages that let them buy which means less opportunity for them to fall through the cracks second you can add your products to shopping feeds like Google Shopping you can do this through the Google Merchant Center which shows you step-by-step methods to uploading your product straight to Google’s feed once your products are on their customers can buy from you even faster and you have yet another opportunity to beat your competitors and search results the keys to a good Google shopping feed are high quality images competitive prices and a professional-looking website all of which you can accomplish by following SEO best practices finally even though you sell products online to anyone you should still have a local SEO listing with Google at least using Google my business Yelp and other local listing services make sure everyone in your area knows that you’re the best online at key information like your brand name address phone number and hours of operation to make the most of this opportunity even though a local listing doesn’t always directly lead to sales it’s a great way to establish yourself in your city and build a larger customer base whether you earn money by generating leads or selling products SEO has a potential to earn your b2c company millions in revenue all you have to do is start if you want to work with experienced professionals just contact web page effects and we’ll help set up a b2c SEO plan for you thanks for watching

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