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Si has desarrollado o estás desarrollando una estrategia SEO sabrás que la búsqueda de palabras clave es una de las tareas fundamentales para posicionar en Google y, por tanto generar mucho tráfico. ¿Pero sabes que hay herramientas gratis para hacer esta búsqueda? Soy Aina Vesa, Account Executive en InboundCycle y en este vídeo quiero presentarte 13 herramientas con las que encontrarás keywords para tu estrategia sin tener que pagar ni un euro. ¿Te lo vas a perder? ¡Pues vamos! Antes de desvelar estas herramientas, recordemos qué es una palabra clave: Una keyword o palabra clave es el término o conjunto de términos de búsqueda que un usuario utiliza para buscar un contenido en concreto con los motores de búsqueda. Por lo tanto, cuando haces esta búsqueda, el objetivo es identificar palabras clave relevantes para posicionar las páginas de tu web en los buscadores. Ahora sí, veamos cuáles son las herramientas gratis para buscar las keywords: En primera posición, y personalmente la más importante, es Google Keyword Planner. Keyword Planner, a parte de ser un keyword planner gratis, te indica de manera muy fiable cuántas búsquedas mensuales tiene una keyword determinada en Google, en función del país y el idioma que selecciones. Algunas de las funcionalidades de esta herramienta son: Encontrar nuevas palabras clave a través de sugerencias de la propia herramienta Consultar los volúmenes de búsquedas La estimación de pujas para poder calcular tu presupuesto publicitario Y también podrás crear planes publicitarios En segundo lugar, tendríamos Google Trends. Esta herramienta te ayudará a conocer cuál es la tendencia de una keyword, es decir, cómo han evolucionado sus búsquedas en el tiempo. Además, podrás hacer una comparación de la tendencia de varias palabras clave. Definitivamente, muy útil si eres una indecisa como yo. La tercera sería Google Search Console, con la que sabrás las keywords por las que los usuarios están accediendo a tu página web. Esta información te puede dar muchas sorpresas: es posible que ya hayas utilizado algunas de estas keywords, pero también puede ser que te aparezcan términos de búsqueda que no estás usando. Con Ubersuggest, la cuarta herramienta, podrás encontrar keywords long tail a partir de una keyword. Por lo tanto, también es útil para encontrar nuevas palabras de calidad para trabajar en tu web. Y con el mismo objetivo que Ubersuggest, está Keyword Shitter. Aunque su nombre parezca gracioso, es útil muy útil a modo de brainstorming para luego completar la búsqueda con Google Keyword Planner. Otra manera de obtener ideas de keywords es, directamente, escribir una keyword en el buscador para que este te muestre palabras long tail relacionadas y que los usuarios están buscando. Pues aunque no te lo hayas parado a pensar nunca, esta herramienta se llama Google Suggest y… te puede sorprender lo que llegan a buscar los usuarios en internet y la de ideas que puedes sacar de aquí. La séptima y octava son Found y Ninja Search Combination Tool, dos herramientas que te permiten encontrar nuevas keywords a partir de la combinación de varias palabras de manera automática. Keyword Surfer es una extensión gratuita que podemos descargar en nuestro navegador. Nos proporcionará: El volumen de búsqueda mensual y su CPC. Keywords clave relacionadas en la tabla de la derecha. Y una gráfica con las páginas que reciben más tráfico mediante la búsqueda, entre otros. La décima y la undécima funcionan de manera similar. Son “Answer the Public” y “Also Asked”. Ya veis por los nombres que son bastante autoexplicativas. La idea es que introduciendo una palabra clave puedas averiguar otras keywords similares en formato pregunta, con preposiciones o a modo comparación. Estas son muy útiles para saber la intencionalidad de búsqueda del usuario para cada una de las palabras clave que quieras trabajar. Y por si aún no te parecen suficientes, Soovle y Keyword Suggestion Tool también te darán ideas para completar tu brainstorming de palabras clave. Ahora solo tendrás que revisar volúmenes y tendencias con las herramientas que hemos mencionado al inicio como Google Keyword Planner y Google Search Console y escoger las que más te interesen para tu estrategia SEO. Pero no te vayas, que esto aún no ha acabado!! Querrás saber también si tus keywords están posicionando una vez trabajadas, ¿no? Pues aquí te dejo algunos tips gratuitos para analizar el posicionamiento de keywords. Puedes hacerlo directamente con open SERPs que es básicamente buscar la keyword directamente en el buscador de Google. Y si quieres sacar el posicionamiento de todas las páginas que estás trabajando, puedes usar Google Search Console Y si quieres sacar el posicionamiento de todas las páginas que estás trabajando, puedes usar Google Search Console. Además también puedes saber los clics, las impresiones o el CTR. ¿Qué te ha parecido? ¿Conocías algunas de las herramientas? Te animo a que pruebas cada una de ellas y encuentres la que mejor te encaja para tu estrategia. Espero que te haya sido de utilidad y si tienes alguna duda, te espero en los comentarios. Antes de irte, no te olvides de suscribirte al canal y activar la campana de notificaciones para no perderte ninguno de nuestros contenidos sobre marketing. ¡Nos vemos pronto! Gracias
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Hello! Do you know if they make any plugins to help with SEO?
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If you know of any please share. Thank you! You can read
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