Aprende el proceso creativo para diseñar identidades de marca simples y memorables Curso …
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Hallo, ich bin Rubén Ferlo, Grafikdesigner mit der Spezialität Logo- und Markendesign. Ich habe eine lange Erfahrung mit Kunden aus der ganzen Welt, aus den USA, Australien und dem Mittleren Westen. Es gibt viele Wege, ein Logo zu designen, aber nur durch Grafiksynthese bekommen wir das Wesen der Marke. Meine Werke zeigen meine Liebe zu Minimalismus und Reduktionismus, meine Leidenschaft: die Simplizität. Wenn man ein Logo designt, muss es auf verschiedenen Trägern gut aussehen, wie auf Plakaten, Handys oder Webseiten. Deshalb ist es so wichtig, dass es einfach ist. Diese grafische Schlichtheit durch Geometrie zu erreichen, ist nicht immer so einfach, wie man glaubt. Die Grenze zwischen entbehrlich und unentbehrlich zu suchen, ist der Weg, um memorable Marken mit Sinn zu schaffen. In diesem Domestika-Kurs lernst du die Grundlagen der Grafiksynthese, um sie korrekt bei dem Designprozess einer Marke anzuwenden. Als Projekt designst du das Logo einer Firma oder entwirfst es neu, indem du die Grafiksynthese eines Tieres machst. Hierzu stelle ich einige meiner wichtigsten Einflüsse vor und erkläre die Grafiksynthese bei einem Logo. Dann erläutere ich Branding und Marke, und spreche über das Logo und seine Typologie. Später sprechen wir über die Grafiksynthese und wie man sie im Projekt anwendet. Danach erkläre ich, wie man den Auftrag angeht. Du definierst die Grundideen zur Konzeptualisierung des Projektes. Dann machst du die Skizze. Der nächste Schritt ist, die Skizzen zu vektorisieren, bis wir den perfekten Vorschlag haben. Du wählst die entsprechende Typografie und wählst dann die Farbe, die am besten passt. Dann erstellst du das endgültige Logo und seine Versionen. Schließlich wendest du es bei diversen Modellen an, um die Präsentation für den Kunden vorzubereiten. Am Ende des Kurses hast du gelernt, wie man ein Logodesign mit Grafiksynthese macht. Lerne die Geheimnisse der Grafiksynthese und schöpfe umwerfende Markendesigns. Melde dich an bei Domestika.org Schaffe. Teile. Lerne.
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