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hello my name is guntare and today we’ll talk about what is a blog [Music] there’s very little chance that you’ve never heard of the term blog but not everyone understands what exactly a blog is a blog is an online journal that provides regularly updated content in reverse chronological order so the newest content appears first sometimes people use terms blog and website interchangeably but they’re not the same typically a blog publishes new posts every few days meanwhile a company’s website for example provides information about the company’s history services and pricing which will most likely remain unchanged for quite some time also most blogs have a comment section on each post so readers can engage with the blogger and other readers building an online community on the other hand websites don’t usually have a comment section their focus is on introducing products and services not on encouraging audience engagement while many blogs are independent others like the hostinger blog are a part of a larger website to put it simply a blog is a type of website when blogs first appeared people mainly use them for personal purposes like sharing their opinions interests and daily lives over time these purposes were expanded people create blogs to educate others establish and build their online presence and make money online many individuals and businesses use blogs as part of their content marketing strategies they create blog content related to their target market’s interest to boost brand awareness when a blog post reaches top rankings on search engine result pages it will help people easily find your content when searching for your brand or related terms it’s an excellent opportunity to generate traffic and leads helping to convert visitors into clients now that you know how to differentiate a blog from a website and what benefits a blog can bring to both individuals and businesses let’s talk about the different types of blogs the most common ones are personal blogs which usually work like an online diary of the blogger with discussions on various subjects including self-reflection and work projects niche blogs that provide information on a particular topic such as food gaming or traveling a company or business blog that publishes content relevant to a company’s industry or updates related to its products and target market it’s usually a section on a company website but it can also be independent and affiliate blogs which are based on affiliate marketing this content typically includes product reviews and best off lists bloggers place their affiliate links on the posts and receive a commission when a blog visitor purchases a product using these links if you are planning on creating a blog to make money online or improve your online presence there are several factors to consider in order to create a successful blog first your blog should have high quality content your content needs to demonstrate expertise and trustworthiness and to do so you don’t have to use technical jargon make sure your content is easy to understand and relevant to your target audience next use inviting headlines to tell visitors what the content is about compelling headlines drive people to click on search engine results but a persuasive headline is different than a clickbait headline clickbait titles often look intriguing but don’t reflect what the actual content is about they may drive traffic to a blog but they can also damage its reputation and trustworthiness in the long run then remember to update your blog regularly search engines prioritize up-to-date content so try to create new content at least three times a week to increase your traffic and site rankings it also helps keep people interested in your blog also make sure your blog has a great user interface and user experience a blog should be easy to navigate and mobile friendly as nowadays more and more people access blogs from their phones and when it comes to corporate and business blogs add a call to action button to guide visitors to download your app or subscribe to your newsletter this will help convert casual readers into high quality leads now that you know what a blog is its main purposes and what makes a good blog you may want to know how to create your own blog don’t worry we’ve got you covered check our video on how to create a wordpress blog using elementor if you liked this video please give it a thumbs up share it with your friends and don’t forget to subscribe to our channel for more content on how to succeed online if you have any questions or tips leave a comment down below see you in the next video you
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