8 Copywriting Tips & Tools: How To Write Better Copy & Content Get My Feature-To-Benefit Converter: …
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I won’t lie. I wish I knew about these when I started my copywriting
business eight years ago. Keep watching for my list of eight crazy cool and
insanely simple tools that will make you a better writer. Hey guys, it’s Alex. What’s up? Now, I get a lot of questions
from you guys asking me what software and templates
I use to write my copy. Now, the truth is I am not a big fan of plug and play software
or swipeable templates because these take the
essence out of the craft. Writing compelling copy or content isn’t about using machine-generated words or just copying what anyone else is doing. It’s about getting inside
the mind of your customer and helping them solve a problem
with a product or service that you know can deliver them results. Now, what I am a big fan of, though, is tools that can elevate my marketing, optimize my writing and
provide useful insights into what people are
looking for right now. So today, I am sharing The
Copy Posse’s go-to list of tools that you should absolutely use if you’re a copywriter or content writer, looking to take your
writing to the next level. Now trust me, you will wish
you got your hands on these so, so much sooner because I sure did. And heads up, if you’re
like me and you often suffer from writer’s block, you do not want to miss my episode next
week because I’ll be sharing my favorite fill in the
blank writing exercises that will help you get those
creative juices flowing. So, if you haven’t yet subscribed, now’s the time to join the Posse. Hit that subscribe button
below, and then ring that bell to be notified when my
next video goes live. Now, here they are, what you came for, eight copy and content writing tools that will make you a better writer. Number one, Sharethrough
Headline Analyzer. If you want your headlines
ranked and scored based on what’s vibing on
the Internet these days, this tool provides a
quick and easy critique. This is a free headline
analyzer that you can use to measure your headline’s
engagement potential. While Sharethrough is
primarily for social media and content marketing,
it is still worth a spin for your copywriting headlines, too. Backed by scientific research
and content algorithms across the entirety of the
Internet, all you have to do is enter your headline, and
this tool will hit you back with a headline quality score. It’ll even tell you what
your headline’s strengths are and how you can optimize it. Now, like any automated tool, this should be taken with a grain of salt because, yes, it is a robot
on the other end, after all. So, for example, I scored a decent 70 for the headline of this video. But, according to Sharethrough, I would have had an 87 if
my headline was actually, «These 8 Stupid Easy Copywriting
& Content Writing Tools Will Make You A Better Writer
Because Drake Is Awesome». So, while Drake is awesome,
these tools are not textbooks. They are meant to tweak and optimize, not write your headlines for you. So always, always, always trust
your own logic and judgment. All right, tool number two, Grammarly. Now I have said this a
million times before, but copywriters and content writers are often the worst spellers ever, and it’s because we’re far more concerned with those big ideas, and
then getting those big ideas out of our brains and onto
paper before they are gone. Who has time for spelling and grammar when you’re in mad creative flow, right? So, when a tool like Grammarly
comes along and takes the job of proofreading off our hands,
it really saves the day. Praised worldwide, not just
by writers, but really anyone who has to do any sort of
writing to do their job, even responding to important emails, Grammarly is that AI assistant
that helps you detect, and correct, spelling, grammar
and punctuation mistakes. It also provides real time suggestions and guidelines on how
to best correct them. It’s super simple. You can even add it as an
extension in your Chrome browser. And what’s even more
cool about Grammarly now is that it even knows how
to edit for specific genres. So, you can churn out high
converting sales pages by day and work on that secret romance
novel by night (chuckles). All right, tool number three,
my favorite, Hemingway Editor. So the Hemingway app is
your no nonsense editor who refuses to let you
beat around the bush. He wants you to cut to the
chase and the goal, of course, is copy and content that
is clear and concise, yet bold and relatable. This tool uses different color codes to highlight lengthy, complex
and difficult sentences so that you know what needs to be sliced, simplified and optimized. It’ll also tell you if your vocabulary is getting a little too academic,
verbose or periphrastic, um, make that wordy, for
real folks to relate. Remember, the average person
reads most comfortably at the seventh-grade level. Besides, no one likes a
long-winded narrative. This is not «Lord of the Rings,» so keep your wording powerful and precise. All right, tool number four, my very own Feature-2-Benefit Converter. In sales copy, features
are factual statements about what your product
or service has or is. While useful, they are not what entice your customers to buy. Remember that. Benefits, on the other
hand, describe the outcome that a user will hopefully
experience by using your product or service, therefore fulfilling
the most important question on everyone’s mind when making
a buying decision online: What’s in it for me? So yes, one of my
favorite copywriting tools was one I created myself. My Feature-To-Benefit Converter helps you turn product features into juicy bennies using five simple questions. So you can grab your
copy of this handy tool in the description below. All right, number five, Answer The Public. So there are about 3
billion, with a B, searches on Google alone, every single day, on every topic and curiosity imaginable. And many of these inquiries
get asked over and over again, so search engines can
actually readily predict and provide data based on what people want to find out the most
about, and more importantly, what they want to know, specifically. Answer The Public taps
into the auto-complete data from search engines like Google and uses that database
to pull up useful phrases and actual questions
that people are asking around a certain topic or keyword. As they so aptly put it themselves, it’s practically a goldmine of insights directly from your customers,
so you can produce content, products and services they actually want. For example, when I searched
the copywriting topic, take a look at all the super specific and relatable questions that come up. These are actual searches
from my ideal customers. That’s pretty cool, right? It even goes deeper into prepositions, comparisons and more keywords. Um what? This is amazing. It is a goldmine that goes far, far beyond typical keyword research. And moving on to number
six, BlogAbout by IMPACT. Not sure what to blog about?
Yeah, it’s not just you. This tool was born out
of that very frustration, when you’ve just run
out of relevant topics and unique angles because
of writer’s fatigue or just the overwhelming
amount of posts and articles that are already out there. BlogAbout helps spark inspiration by providing fill-in-the-blank
titles and writing prompts. It helps you narrow down topic ideas from those broad subjects to
actual headline suggestions. It’s so easy and it’s
actually a lot of fun to use. So, for example, if I’m
looking for inspiration on topics related to writing, I simply pop that in and,
voila, I have a bunch of amazing fill-in-the-blank title ideas. It even has a really cool
little doodle pad for you to use if you’re experiencing any
sort of writer’s block. I absolutely love it and I
recommend you check it out and play around with it. All right, number seven, BuzzSumo. So, while Sharethrough
gives you a headline score, BuzzSumo actually shows you a list of the most popular
headlines for that topic that are trending right now, based on the number of social shares. This is great if your focus is engagement, and you want to know what
blog topics are getting people to hit that share button
and creating buzz. BuzzSumo helps identify
the most relevant topics to keep your content
fresh, and even identifies top hashtags, trends and new content from other players in
your niche or industry. So, for example, when I
searched content writing, these are the top shared blog articles with that keyword. BuzzSumo allows you to
do a few free searches before it asks you to upgrade,
so use your searches wisely. And lastly, number eight
on my list, Speechnotes. So this is for my fellow writers who sometimes just find your
fingers frozen on the keyboard because your brain has just stopped sending information down
that line (chuckles). So what’s the alternative? Mix it up and let your thoughts write themselves via dictation. Speechnotes is a fantastic,
speech enabled online notepad that helps you turn what you
think into ink in a blink by having your thoughts transcribed on the spot in real time. For a free software that
doesn’t even require downloading or registration, this dictation tool provides a pretty accurate transcription. So take a break from typing,
lie down on your couch, have a coffee and let Speechnotes be your personal transcriber
as you create and write. All right, that brings us to
the end of this week’s video. I hope these tools will
be as helpful to you as they have been for me and my team, for hook inspiration, content
ideas and copy finessing. You can save this video for anytime you’re writing copy or
content, and don’t forget to grab your copy of My
Feature-to-Benefit Converter below. You’ll also find links
to all the other tools I mentioned there as well. Thank you so much for
watching and subscribing, and keep those comments coming. I absolutely love to hear from you, and I’ll see you next week where I’ll be sharing
my top writing prompts to help you snap out of writer’s block. In the meantime, check out my video on five copywriting exercises you can do to turn your copy from good to great. You can watch that right here.
I will see you next week. Until then, I’m Alex. Ciao for now. (upbeat music) So search engine, blurp.
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