How to Post to Your Google Business Profile

Posting on your Google Business profile may seem like one more thing to do, but it’s super quick and excellent for your website’s …

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hey there i’m meg did you know that you can make posts on your google business profile well if you clicked on this video then obviously you kind of knew that that was a possibility so in this video we’re going to dive into how but before we do that i wanted to share why so google business is excellent for search engine optimization or seo now because so many searches happen on google than any other search engine it’s super important to take advantage of what google has to offer to try to rank higher on their search results now when you make a post on your google business profile you are essentially showing google that you are an active user and your posts can also link back to your website which is also even more of a benefit for seo so it’s just kind of this compounding benefit basically if there is a feature that you can use that google offers definitely try to take advantage of it now if you do not have a google business listing i will link to the tutorial up above and down below on how to do that so now that you know the back story let’s dive into it so the first thing you’re going to want to do is type in business.google.com in the url at the top and you’ll be brought to a screen that looks like this if you’re not brought here one make sure that you’ve created your google business profile again there’s a tutorial on how to do that linked down below or the other reason could be that you have multiple gmail accounts and you’re not signed in to the correct one if that’s the case head on up to your profile picture here hover over it make sure that you are logged into the correct gmail account if not just click on it and you can select the correct gmail account from the drop down or you can log into it okay so yes you can technically click edit and okay so from here you can either click create post right here i like to go into the listing and click create post here and there are a few different options they’re pretty self-explanatory but i’ll just quickly breeze through them coven 19 update is you know like let’s say you have to enforce a new policy or you have to close temporarily you can make that update here and when it’s posted it will just have a little kovid 19 update next to it hopefully this all goes away at some point so maybe if you’re watching this tutorial in the future it’s no longer a thing that would be fabulous so the next one is offer which is basically like a sale or a discount so you can add a photo a video you can add a graphic and then you give a title to your offer and then you can add the start date end date if there is a specific time like if the offer ends at 11 59 or 5 pm you can click this slider and you can add the times and then if you need to add more details like you want to explain the offer more in depth or if there is a coupon code for online etc etc you can do that here and then you click publish and etc etc you’re good to go the one that i use the most is what’s new now this is where i will post links to blog posts links to youtube tutorials or things that i post on facebook instagram sometimes i’ll post here so how it works is you basically click here and you add a photo now for a youtube tutorial i don’t add the video i like to link directly to youtube just because the videos are super long it takes a while to load but also because posts tend to i’ve noticed that they disappear after i think it’s 48 or 72 hours so um you know why put in all that effort if it’s just gonna go away so i just link to the youtube tutorial but i would add a little thumbnail here and then you write your post so write your caption and then you can add a button which can link to a website like you can link to your website it can link to youtube it can link anywhere and you can just add a select a word that kind of describes what the link is usually i go with learn more and then again click publish you can also preview too if you want to make sure that your post looks okay before posting it and then the next option is event which is again pretty self-explanatory and then product just basically adds a link to where people can buy the product they can’t buy it from google it’ll link to your website where people can buy the product but you can make a post about and kind of add more attention so let’s say that you have made your post once you made your post there will be a little pop-up that says uh if you want to view your post click here which you can also view your post live and see how it looks on your actual google business page by googling your business so the preview that we kind of just went over would just show you how the actual post looked but if you google your business you can scroll down and you can see where the post goes so they do end up down here and it looks like my posts have been sticking around for quite a bit which is great i don’t know why for some reason it seemed like at one point they were expiring like they were going away after a few hours but it looks like that is no longer so that is fabulous so yeah the posts do kind of get buried and it may seem like it’s not worth posting on google business but if you’re already posting on facebook or instagram it doesn’t take that much longer to post on google and it just shows google that you’re constantly updating your profile which proves to them that you’re still in business that you’re still that you know your website is still around and when google ranks a website for search results it wants to check to make sure that that website is still active it doesn’t want to send people to old websites that haven’t been updated so posting on google is excellent for your search engine optimization and it doesn’t take that much more out of your day so i definitely recommend doing it if you have any questions please let me know in the comments down below but i if not i hope this tutorial helped and i will see you in the next one

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