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something that we have heard consistently this side of kova night team is that hiring people has become a major pain point for many business owners there’s indeed zip recruiter career builder simply hired and on and on and on it goes should you post your jobs in there should you post them somewhere else something we have been helping our clients with is leveraging google for jobs similar to google business profile similar to how google uh presents search results for plane tickets and hotel rooms there’s an opportunity for you as a small business owner to get your job listing on top of even all of those big job listing sites and in this video we’re going to show you how we have been able to do this for our one of our clients for over two years stay tuned okay this is our client sitting on top of google for jobs you can see for the search term cdl truck driving jobs flint that be flint of flint water above above the organic search results is this google for jobs window sometimes there are ads above it sometimes in this case today there’s not below it though you can see the organic search results including powerhouses like indeed indeed simply hired zip recruiter zip recruiter here’s our client glassdoor and a billion dollar competitor now in the course of doing all of this of course um you will end up hopefully um with higher organic search ranking as well but the key is to be on top of the google for jobs search result inside of this are the specifics to the job this is the job title there’s a link that you add to the to the schema code that will take the take the applicant to the page to the page you want to go highlights benefits and so forth it’s very similar to google business profiles so the same thing where the top three are presented and then many many many more places below it for any local seo or you know the various things that we do to get someone into the top uh into the map pack in this case it’s the google for jobs pack it all begins on the page the page is um optimized the page and by optimize i’m talking um your standard seo optimization work url meta page title h1s and so forth all in an alignment what we have also done is we’ve always provided or we’ve always linked to this page here um in in the site with a with a jobs listing so it’s among other jobs as well the link to the page and this is the one we’re driving people to this is what we’re getting found for this is on a wix site so we use a technical seo schema schema markup generator we fill this out as completely as we can and we’ll come back to the date posted and the expire date those are those will be important on the ongoing basis once we generate the schema it will look something like this and like all things schema it’s a matter of round pegs round holes and by giving google what they’re after hopefully you’re going to end up at the top of the google for jobs search result once we have we have generated our schema code at least in wix we come and we add schema code and uh upload upload the schema code the first time once we’re done with the schema code this is where it all goes in once we’re done with the schema code we’ll go to search console now i will say that if you’re what if your website is on a cms like wordpress you probably and hopefully have a schema markup down below on that page in which case you just do the same thing there either way once you’ve generated the schema code then you want to and what we’ve done is we upload the site map within a day or two we get an updated search result and are hopefully found now in order to to continuously be here and again this would i wouldn’t suggest doing this for a job that you just hire it’s filled and you’re done this is one of those jobs where in this case for our client where they’re always needing and wanting more uh because of t of uh turnover or what or opportunity they’re always wanting to add to their team this is a this is a great opportunity to do that so then what we do is on a monthly basis we have a process where and and this is how we’ve been able to stay in this position for two years and and trust me this is a highly competitive um like many jobs nowadays highly competitive job listing we come back to in our case we come back to where the schema code is um is on the page in your case if you’re using wordpress you just go go find this spot and what you’re looking for is the date posted and valid through once a month we go in and we change the date to what it is today is january 27th where in the year 2 2022 and what we have done is we make it valid for a month make it a valid until next month and then and then we save it what we do then is we come every time we come to search console we upload the new site map we don’t necessarily request an index or a crawl on that page we just do the site map and with generally within a couple days we get our search result ranking and oftentimes we’re already in this spot and it’ll just change from you know however many days ago it will change to a couple days ago and it keeps it fresh and i think this rhythm um is what uh google is rewarding and why we have continued to stay on top so good luck and there you have it that is how we’ve been able to keep our clients job listing on top of google for jobs for over two years if you have any questions leave it down below or reach out to us on our website thanks [Music]
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