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hey what’s up you guys welcome back to The Cordial media YouTube channel my name is Adriana and I help Shopify eCommerce businesses and influencers drive traffic and sales utilizing Pinterest today’s video is all about how to get a blog post to convert into sales this is great if you have an e-commerce business and you sell physical products or even if you sell digital products and you’re running ads to your blog posts this is definitely the video for you but before we dive in don’t forget to hit the big red subscribe button and to hit the Bell to be notified every single time I post a new video here on The Cordial media YouTube channel without further Ado let’s dive into the elements that will make or break a converting blog post so the first thing that I want you to consider is to actually look at your blog post like a landing page it’s made to have sales copy it’s made to be designed to inform and it’s definitely made to sell so a landing page is usually what that does much more than just a simple blog post so a simple blog post you normally would approach it from the perspective of talking about a certain product or service or whatever the case this may be however when you want people to actually convert within your blog post you want to make sure you’re utilizing sales copy that is appropriate to that now if you’re creating a blog post that you’re going to be promoting through Pinterest ads you definitely want to utilize a lot of information to explain what your product or service is about that you are selling because pinners are researchers and they want to know as much information as possible when it comes to your product or service the only way to do that is to actually write really informative blog posts to start once you’ve utilized that space to you know write as much information as possible that is also in a digestible way as best as possible within your blog post you then want to incorporate a few sections within your blog post that people can actually check out one thing I actually sort of mentioned before was that you should be creating your blog posts for one product only you should not be promoting multiple products within one blog post that you’re going to utilize to sell so Focus the the topic of your blog post on one product or service and then inform the printer as best as possible in regards to your product or service now you can actually integrate I recommend actually that you integrate about three sections across your blog post you know kind of separated by paragraphs of course where the Pinner can check out directly on your blog post they don’t have to click on a word that then sends them to a different link or a different page where at that point they can add to cart and check out that makes the checkout process really really long for a printer and the shorter the checkout process the more likely you’re actually going to get a sale from that Pinner so really I suggest you integrate three sections within your blog post that contains a section for the printer to buy the actual product that you are promoting within the blog post directly on the page so your checkout process should be also directly on the page the next element that I want you to consider is to write the blog post in a way that’s really digestible meaning it’s much more easy for a Pinner to read a paragraph of two three sentences than it is to read a paragraph of 10 sentences make sure that you utilizing headings throughout your blog post as well and that the information is really cut up in a way that the Pinner can like pretty much skim through the blog post in less than a minute and get the information that they need in a really short amount of time I love utilizing headlines I love utilizing two to three sentence paragraphs but I also like to utilize calls to action that revolve once again around your actual product so you can pepper these calls to action throughout your blog post within your sentences in order to ensure that the printer will hopefully anyway check out at the end of the blog post based on my experience those are the key elements to a converting blog post landing page for Pinterest ads if you have any questions about these types of landing pages or Pinterest has in general feel free to book a meeting with me you and I can hop on a call and chat about your Pinterest account to see if we’re a good fit to work together on that note I’m going to wish you a lovely rest of your day and I will see you in the next video bye for now
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