Blog Post Writing Template and Structure Guide (My Writer…

This video is my writer onboarding video that I give to all my new writers to shows them how to write a blog post to my …

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hey guys in this video i’m going to walk you through exactly what i tell my writers when i get a new writer onto my writing team this is actually the video that i give to them to sort of train them or onboard them into how i want articles to be written for my writers so it’ll be screencast going over the introduction the body of the piece the conclusion how to cite sources and how to conduct research so it’s a pretty thorough overview of what you would want to tell a writer when you bring a writer onto your team now there are other things that you can do when writing blog posts some more advanced strategies that i talked about in previous videos and i will be talking about in future videos on this channel but this is just a general introduction that you can give to a writer when you bring them onto the team to get them started on writing blog posts in a way that you would want them to write them so um feel free to use this video and give it to people who are going to be writing for you to give them a bit of a guide on you know can you just tell them can you use chris’s method of writing blog posts not a problem there’s also a checklist it’ll be in the link below where i link you to the actual blog post there’s checklist at the top and you can give that to writers as well to make sure they tick off all nine key points in the checklist so without further ado let’s go to the onboarding video and i’ll walk you through how i teach my writers what that i want from blog posts okay so this is the onboarding video for new writers so i’m just going to walk you through a sample article so the sample article here is the seven types of beer so i will send you a a keyword probably types of beer um sometimes i’ll send you the whole title but usually it’ll just be a a keyword so the keyword here being type severe and then you can come up with a title yourself usually i like it a number at the front and then the keyword so seven types of beer for example so seven types of beer explained something like that is fine and then we move on to the introduction so the introduction i usually like it to be maybe three paragraphs long the first paragraph in the introduction and in fact the very first sentence of the introduction is the most important to me in the whole article i’d like you to answer the question immediately uh in the first sentence second sentence maybe but as soon as possible answer the questions so for this keyword obviously for types of beer you would need to be able to say that there are how many types of beer and what they are so there are seven types of beer these are and then there’s a list of those types of beer i’ve put that in bold please bold the answer once you’ve written it so whenever you send me a piece it’ll usually have the first or second sentence or both the first and second sentence in bold with the answer provided for the keyword that’s really important and then follow that up with additional information that you can include in the introduction i like introductions to be full of information uh so things like uh for these types of beer there’s a a measure of beer business called ibus international bitterness units uh that’s a fact a a factoid that you can include in the introduction uh other facts that you might want to include might be sort of statistics those sorts of details so i don’t want the introduction to be full of fluffy wording that doesn’t actually provide any detail hit the reader immediately with really useful details facts statistics that sort of thing to provide value straight away for the readers of these articles so here’s a bad introduction example so i’ll just read that out you may be wondering how many types of beer there are question mark well we have the answer for you right here you wouldn’t believe that there are nine types of beer in this article we were going to tell you all about them keep reading to find out more this sort of verbose language that doesn’t actually provide any answers whatsoever it hasn’t said these are the types of beard this is what they’re called here are some facts you can see here above it in the actual piece that i wrote there’s a lot of percentages and things all of this you know if i got this sent to me from a writer i would send it back and say look you haven’t actually provided value in all of these words you’re just trying to put words on the page but you actually haven’t provided value for the reader so it’s really important in the introduction specifically every sentence needs to provide value rather than just fluffy things about keep reading you wouldn’t believe that sort of thing just give me facts i just want clear straightforward explanations of the information hopefully that makes sense now we’ll move on to the body of the piece so underneath the introduction will be maybe three paragraphs long the first heading should be an h2 heading that has the keyword in it so the keyword for this article types of beer i’ve written seven types of beer for my h2 heading and then follow that up with usually you either start a paragraph start talking about it or you can also have sub headings underneath the first heading so you can do h2 headings underneath i have lots of headings so i’ll just quickly scroll down you can see i have a heading once every about 150 to 200 words lots and lots of subheadings really good for readers i like to break up the text as much as possible okay so i’ll go back up to the start of the body bit here so the first one i’m talking about ipa again lots of facts talking about the century in which it was invented the strength of it with percentages as much detail as possible no sort of fluffy language that doesn’t say anything try to keep your paragraphs short one two or three sentence paragraphs are best going over three sentence you know obviously try to write naturally sometimes maybe you’ll end up with a four or five sentence paragraph but aim to keep them around about two sentences maybe three maximum remembering that most people these days are reading articles on their mobile phones in a two sentence paragraph on a mobile phone almost fills up the whole space of the mobile phone and we don’t want big walls of text so two sentence paragraphs are great one sentence is fine three sentences fine just keep it around that okay new subheadings every 150 to 250 words but as i said keep it natural i want you to write as naturally as possible and just start new paragraphs once you’ve answered the question sorry start new sub topics when once you have answered the question in the subheading that you’ve already covered so linking to sources i would like you to please link to other sources on the internet your sources should be to an authority website on the topic but should not be competing for the same keywords so for example this article is about beer so you’d want to be linking to other websites uh that talk about beer so the website this one links to is anchorbrewing.com so it’s a brewery that we’re linking to here which is great but try not to link to wikipedia wikipedia doesn’t really have any topical or niche authority on beer so try to try to link to someone who actually has some authority about beer beer website or an alcohol website in this example so when i said don’t link to competitors for example for this topic we’re talking about types of beer if we looked at the front page of google there’s obviously 10 articles on the front page of google i don’t want any of those 10 articles to be linked to if we link to those articles that talk about types of beer then we won’t rank over them because we’re essentially telling google we’re deferring our authority to those other articles so please don’t link to other articles that are already ranking for the topic that we want to rank for okay let’s move on so you can see subheadings here you can see some bullet points there bullet points are great they break up the walls of text for the reader so feel free to use bullet points whenever you feel as if they sort of fit uh into the writing you can see here another link i want at least three links to external sources per article please so there’s the third one there so i’ve got my three links to external sources you can see i’ve got some more bullet points here okay i’ve just left a quick note here if you feel like you can’t write about the topic or you’re unsure about anything please do email me i’d rather you email me and say chris i don’t understand this topic i feel as if i can’t write about it or maybe even chris i think you’ve actually already given me this keyword which has happened before let me know because chances are i’ll look at it and i’ll agree with you and go actually you know this isn’t a very good topic to write about let’s move on to another keyword i’d rather that happen then you give me an article that is unusable so you know keep in regular contact with me i’m happy to answer any emails questions you have my writers are my first priority for people who you know if i get an email from you you’re my first priority to answer any questions you have okay this article is a listicle so obviously seven types of beer the subheading is going to be one subheading for each type of beer and explaining each type of beer but for a lot of my articles they’re not listicles they’re just answering a question if they’re just answering questions the subheadings can be anything related to the topic when you go to search for the topic on google you’ll see an faq snippet box so i’ll go to google i’ll type in types of beer here you can see these people also ask questions these are good ones for sub headings that you can write about uh and also yeah all these other ask questions at the bottom down here they’re all topics that you can feel free to write about and also look at what the other people are talking about so the top one person ranking for me is beerstor.ca that’s because i’m in canada take a look what they’re talking about take a look at what time.com is talking about this web stronte store all of these people see what they’re talking about try to cover the same general topics as them google’s already ranking these people for these topics so google’s going to expect if he wants to rank someone over them that that same person that person is going to talk about that topic and do a better job of talking about that topic so make sure you have a look at what’s already ranking and try to match it or even do better if possible okay i assume that you already know how to conduct research i mean hopefully you’re bringing that skill to this job so i i shouldn’t have to show you how to conduct research but yeah okay and then for the conclusion just a short conclusion is fine keep to you know 100 words 150 words however long makes sense to you so you can see this once two paragraphs you can see that this the second paragraph you know i said earlier that i prefer paragraphs to be about two or three sentences long this one’s looking quite long obviously i’m not going to i’m not going to send the work back to you if there’s one or two long ones like this in fact i think there’s only three sentences they’re just long sentences so you know it’s okay every now and then to mix it up and have longer ones but just as a general rule try to keep them pretty short last thing is of course on plagiarism look if if any writer of mine ever sends me work that has been plagiarized copied either the text like copying pasting of text or copying the style and structure of other people’s works so if i see the content and the subheadings are all exactly the same as someone else’s subheadings on google and it looks too much like you’ve just copied that person you know i have to end my relationship immediately with that writer because you’re putting me at risk by copying other people’s work that could you know end up with dcm a takedown of my website so i don’t tolerate any plagiarism and i do check every single piece that comes to me i’ll check on gremly to make sure that it hasn’t been plagiarized i mean i trust that you probably aren’t going to do it no one’s ever plagiarized on me before but i have to say that uh if if you if if any writer ever plagiarizes you know that’s the end of our relationship so uh hopefully that provides you with a quick explanation of what i expect every single one of my writers is a little bit different has a little bit of different style and i’m happy to sort of try out a couple of different articles i’ve got websites and a bunch of different niches so we’ll come we’ll come to a natural sort of place where you know i’ll find out that you’re best at a certain type of article or a certain niche and we can go from there so hopefully this is just a good general overview to get you started there’s a writer’s checklist here i’ll just open it up for you so there are you know nine points on this writer’s checklist i’m not expecting you to tick it off and send it to me every single time it’s just something for you in case you feel like you need it for the first couple of times that you write an article for me that you can look at it and check them off that second one including lsi phrases i’m probably not i only include lsi phrases for really really difficult hard to rank for keywords so if i haven’t sent you a list of phrases and said you have to include these phrases in the article don’t worry about point two so only worry about this if i actually say look here are a list of phrases i need you to talk about these lists of phrases otherwise you can ignore that but the other ones please every single time they’re all things that i’ve just talked to you about so checking to make sure you’ve covered what other people are ranking on google make sure you’ve covered topics that they’ve covered create a catchy title a number at the start followed by the keywords usually good answer the question in the first paragraph and bold the answer that’s really really important include the keyword in the first h2 heading use headings and subheadings regularly keep paragraphs to three sentences or less include three relevant links to other articles on the web but not competing articles check the faqs to see if there are other sub topics that you need to cover that’s basically it once you’ve had a go at that send me your piece you know for the first couple we might have to go back and forth with some edits but before long i’ll be sending you packs of 10 15 articles at once and letting you just go for it and write them and then you send me those 15 articles and then i’ll send you 15 more keywords and you’ll end up just having as many keywords as you you want like you can work at your own pace alright thanks so much for sticking with that and i look forward to working with you you

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