What YouTube's New AI Rules Mean for AI Voices.

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so YouTube’s new AI rules are out and it all comes down to choosing either yes or no it’s a simple choice for a complex situation especially when it comes to AI voices which has left all of you with lots of questions so let’s tackle them together so that you know what to do when it comes to AI generated content on YouTube whenever you upload a video to YouTube you now be greeted by this question asking you to declare whether or not the content was made by AI I’ll assume you already know this because we made a video about it but if you haven’t seen it go there first and then come back to this video because it doesn’t matter how much information YouTube will provide about this option individual creators are going to have questions about their specific needs when it comes to Ai and the most common question and concern of them all is AI voices or text to speech now from this point on we’re not asking whether or not any of these things are banned on YouTube instead we’re just trying to answer a very simple question should I answer yes or no to AI content when I’m uploading my video to YouTube now throughout this video I’m going to refer quite a lot to many examples YouTube provides on their support pages and to answer this question about AI voices we’re looking at these two key points voice cloning and making someone say something they didn’t what this basically boils down to is impersonation if you make a video of a well-known person who says something they didn’t like this this is a deep fake example of what is possible with powerful computer and editing then you need to declare that that as AI but on the other hand if you use a standard AI voice that doesn’t sound like anyone in particular like this this photographer is trying to get the attention of Red Bull by filming a free ad for them and posting it online then according to YouTube support Pages it doesn’t specifically mention anything about standard AI voices and text of speech then I think in my opinion you can answer no because when we go back to the upload question it’s basically all about one thing are you trying to create realism out of something that is fake I would say for 99% of creators that’s not their intention they’re using AI voices as a support tool maybe you need to use an AI voice so it can speak a language you’re not fluent in or you’re just not about confident doing voiceovers yet or it’s part of a branding and the personality of a channel in short I don’t think YouTube cares if you use an AI voice they’re more interested in how you use it and why AI helps creators especially smaller channels tackle a task of making content at the beginning of a YouTube Journey varies so much to do it can be overwhelming and YouTube doesn’t want to scare creators off from using AI That’s why the support Pages mention that minor AI adjustments don’t need to be declared and this includes generative AI tools like improving outline scripts titles which just so happens to be what vid IQ does it can do all of the things mentioned in the YouTube support Pages along with generating ideas personalized to your channel it can deep dive into keyword research analyze feedback and optimize your existing content and that’s just a beginning and on top of all of that it’s cheaper than it’s ever being with an incredible 50% off annual memberships for channels with less than 100 subscribers so check out the link in the description and be safe in a knowledge that you can click no to the altered content question when you’re uploading videos along with all of these AI voices questions so if you use a default AI voice but everything else is made by you I don’t think you need to declare this as altered or synthetic content and it doesn’t matter if it’s a Travel Health Finance or any channel for that matter the topic doesn’t force you to say yes and if you use one of those specific named voices from an AI tool such as 11 Labs do you have to disclose that well does Calvin sound like anyone famous hello my name is Calvin and I’m an AI voice from 11 Labs then no if on the other hand the video looks and sounds like this I do a lot of my own stunts but I also do a lot of industrial cleanup okay it’s important then you need to let people know that this isn’t actually Tom Cruz now I do want to add a quick disclaimer at this point I could be wrong about all of this it may be that when I’m saying that you can answer no you actually have to answer yes but if that is the case then I say this to YouTube If a Creator like myself with over a decade of experience who calls themselves a YouTube educator can’t understand these AI rules how do you expect the average Creator to Faire any better all right let’s move on because here’s an interesting side question to the whole AI voices debate what if you clone your own voice I mean I’m not actually saying any of this but it’s sounds like me doesn’t it so should this be declared as AI content this is certainly more of a gray area but I still think the answer is no and I’ll tell you why first of all I gave my consent for my voice to be cloned and then I typed out the script for the AI voice and it’s on the vid IQ Channel where the audience is very familiar with my voice however if another channel was to clone my voice and use it without my consent then that would be considered altered or synthetic content in my opinion of course so if you do clone your own voice and use it on your own channel for your own content no need to declare but if you clone a fictional character that is likely to be well known to your audience outside of your channel then you should say yes now ai generated music seems to be a bit of a strict one the support Pages simply say that if a music is synthetically generated it does require a yes answer I think a big reason for this is because YouTube is launching its own AI music generator called Creator music which will automatically declare the content as AI generated I also suspect that YouTube are under great pressure from their music Partners to be strict on the rules around AI music because of a threat it poses to the industry so when I look at a question like this that talks about altering their own voice and autotuning my question back to them is has the music itself the beats the melody the instruments been synthetically generated if the answer is no then I don’t think you need to declare it as AI on the other hand if you go to one of the many any new AI music sites popping up such as udio type in a couple of keywords and generate a track then you probably need to answer yes to this music but here’s the weird thing about all of this synthetically generated music isn’t new it’s been around for decades and you probably won’t believe it but this is where I got my start on YouTube Welcome MC Magic by the [Music] I composed this song if you can call it that on an ancient music producing program called Dance EJ over 15 years ago so would this be considered altered or synthetic content well again I would argue no because all of his samples were recorded in the real world professionally just not by me and I think critically I composed all of the music but I’m not 100% sure this is the one of most uncertain on and yeah if you want to check out the full album it’s out there somewhere on YouTube somewh over the [Music] rain whereas with this music there is no doubt it is altered synthetic AI generated I’m just not sure if Arnold genuinely is singing that tune or is Pitch Perfect why can’t I now with the exception of Arnold Swatch andega and his immediate family this is casual light-hearted entertainment and comedy right which is why even when you do click yes on the altered content question the implications are relatively minor answering yes will add this message to the description of the video and in some cases YouTube may decide to add an additional label on the video player screen that looks like this but this is far from the Doom and Gloom of demonetization and Shadow band videos YouTube clearly state in their support Pages for answering yes does not impact discovery of content or how much revenue a video can generate but does that mean that this AI generated deep fake is in the clear well this is where things get a little more complicated because it’s the existing policies that may make a difference there is a long-standing impersonation policy in place at YouTube and now I doubt the creator of the deep fake got Arnold’s permission to do it so it could in theory violate this policy and terminate the channel watching this video you’re one of the 10,000 lucky people who will get an iPhone 15 Pro for just $2 I’m Mr Beast and I’m doing the world’s largest iPhone 15 giveaway and this is the much scarier side of AI voices misleading misinforming and ultimately scamming viewers there are extensive policies in place to guard against that all of which brings us back to this question which I think in principle actually has little to do with AI I think we’re all interpreting these question questions to ask us have we used AI in our videos which isn’t accurate after all this section is called altered content AI is just the tool but not necessarily the intent so I think the question is more along the lines of this does the following content fake real people real voices real locations real events and that’s how you have a better idea of answering either yes yes or no but what about everything else green screens visual effects AI video editors AI in thumbnails AI script generators the list is almost endless we’ve got tons of questions ready to be answered all over here

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