Fashion used to be all about logos. You didn’t just wear a brand, you advertised it. We long ago trashed that trend, but the only …
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basics aren’t basic anymore now they’re the rage it is really about getting a great piece that has lots of detail that looks super special to you but that maybe not everybody knows stylist Julie Zander says this trend may have grown out of our digital connection so social media is showing how quickly the styles are changing and everything is continuously changing because they’re wanting us to keep buying luxury nowadays is more about knowing than showing and we’ve got the brand’s you got to get in your closet first up with radical transparency everlane they fully disclose the deets on the factories they use to make their products even the factory owners but their transparency doesn’t end there so they show you exactly how much it costs to make that t-shirt the manufacturing of it the sewing of it and then the price that you’re paying of it so they’re completely transparent and you know what you’re paying for yeah yeah any mark up all that it’s all laid out that’s right you can find every single basic you’ve ever needed and with tees at 15 bucks you won’t bust the bank either next with guilt free pricing gharana drana takes luxury fabrics like silk and cashmere and makes them into basic styles at reasonable prices Rana has got the luxury look but it doesn’t have the luxury price oh I like it affordable and it looks cool huh that’s right so they do great fabrics great colors and nobody knows that you didn’t pay a fortune nice and lastly for eco-friendly basics alternative apparel it is a little pricier but the company is a certified green business and uses only organic fabrics and non-toxic dies they are very conscious about the environment and reducing the amount of waste so you’re getting basics that feel good look good are affordable and you’re helping your all the same time yeah that’s kind of a nice marriage of everything absolutely logo less luxury on the lowdown
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