How to do SEO in 2022?

What SEO strategies and tactics will help you dominate SEO in 2022? Learn how the following trends will influence the way you …

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[Music] so let’s start this so we’re gonna talk about uh as we always talk about the seo and of course every year we talk about how seo dominates and how doing every year new new changes so this year 2022 most of these changes every time like every time we start with what all changes has happened and what has been there so so this is something if you can see google algorithm so we will start what happened actually in 2021 and how we can take those things forward to 2022. so going forward so in 2020 that’s a couple of years back google had 4 500 of believe google didn’t announce how many updates they did in 2021 of course besides and other updates were not something which was shared by google but these are the major ones so the first update which google came with was in february 2021 uh from now so this was a passage ranking update so the whole idea of talking about updates is so that we learn what are the updates because these updates been almost around for six eight months and these are the things which not going anywhere so to take it forward so the first update which came was past which came in february 2021 so of course google use rank brain which is an ai based algorithm of it will bart algorithm which was also the top class so now we’re gonna talk about what actually happened in that so this was a first update which came was a passage ranking update so what exactly was this so google said they so how it works the google doesn’t just index your web pages but now indexes your individual passages paragraphs separately so so the passage ranking update means that your snippets for something will come into the google when people are searching for something related so i will share with an example let’s say you are writing a article about how to buy a car you might have a passage in it about how and somewhere you might have a passage about it which talks about how you can take a loan on so those those becomes the passages and at times those passages might show up it means the content because it’s include keywords it might also include the related keywords so google will understand the context of your content when you are talking about let’s say the car or a second-hand car in the car car loan you are talking and when people are looking for let’s say second-hand car loan so google might give you a passage ranking so that’s what the passage ranking something which google came in that so this was an interesting update so the takeaway here was to instead of optimizing your post for the passage ranking so you don’t go out and start saying okay but just you have to be bitter natural with that long-term keyword should be targeted it doesn’t work for our small tale keywords provide high quality content about the subject that is very very important and uh makes it easier for googlebot to actually uh index that is something is important here you guys can do so then there was another interesting update which google came was this was the about this result update which came in whatever uh february uh again it was very interesting because google would say that individual search results you can see how those are contextual i’ll show you a demo google about this result was something when google so when you click on any of the page and there are three dots when you click on those three dots then google patient and it shows you when did google index this page first time whether this connection is secured or not which of your search term appears from the page if there are any other links to the page from other sites so and if it is something related to wikipedia so something like that it gives you some information like this so for example if you type how to cook fish in the oven and it’s a recipe and when you click on that recipe source so this is the kind of information it comes you say is privacy setting how search works so these gives you of course so this by you the about this result section is no doesn’t relate only thing we can do is thinking we need to have our https of course is very very important and the content needs to be keywords needs to if those keywords are properly placed in the content as well and of course backlink is the backbone of also need to be done so the third update which google came was in uh product review update in in april 2021 so again this update was a very very nasty update because it hit lots and lots of affiliate websites quite a big affiliate service were hit by this and the rankings and everything was attracted because of this so this update was something where google when a lot of affiliate websites are those product reviews pages a lot of those websites which has 1 million traffic plum 8 000 5000 traffic it’s like overnight that’s how bad this update was so update the update was to encourage product reviews that included so in this so google announced that they are looking not just for a shallow content that merely summarized they were looking for something which is quite detailed about this so this was an update which was uh affiliate site again going into is how you can improve that so google supplied some questions with that review what all your review needs to have so these which the so it’s like express professional expert knowledge about products show what the products look like physically or how it’s utilized with content that’s not available quantifiable data data very important images talk about advantage and you talk about change and so things which google announced that this needs to be done and of course pages with buyer guide comparison table buyers were important so these things which google announced that somebody you uh person needs to have in the website and uh demonstrate expert product and uh in the review should not look like they are just put buy a product on amazon the review should look like that they are pushing you to make an informed voice decision so the word is that it has to be informed like decision all right this was another mum basically unifies was an update which came in uh sorry which came in uh my 2021 this was the content well structure target question now again what exactly this was so this is again we talked about their algorithm rank brain 2020 which moved to bart and then they came with mum multitask unified model so not something to give you an example instead of needing to look for something like how to prepare for hike or mount items uh like mount adams and now plan to hike foodie next fall how should i prepare differently so you understand so it’s like multi dimensional query where person is actually asking two things so it’s saying i’ve done this and how so and the people expect this to be found in combining of these keywords phrase or we call as this search terms and that is how it’s supposed to be coming so that does compiling the complicated query simply conduct keyword keyword research tools out there content and focus on the long term and query keywords so that is very very important then in june 2021 there is a link spam update it targeted web results and image results malaysian tactics utilize the some site for like security shows bad commenting on your website so those were the sites which were hit by them so again uh this was an update which google talked about here and they said that yes this is important that your website doesn’t have any spam so it was not something very specific google said it’s gonna take couple of days but it actually took a couple of weeks to more than what they intended so again how to fix that one if your website allows users to interact with it so for example if there is a ugi user generated content so it’s important that these are the parameters you should follow the ssl certificate for your website should be updated check for security concerns and manual actions check up suspected spamming use no index if you find any of the page which have user generated content and anybody can type anything you would rather have a new index that you could do you can also use nofollow attributes to make the link no follow so those are the things which can be done to fix this one in the same month june google came with a page experience update we talked about it the it’s actually the clp up in the lcp updates but basically it was core web michael so google talked about hyped core web vitals in 2020 they’re going to come back and core web vitals it was quite a hype but didn’t turn out to be that big a deal the thought their rankings will fall and something but that’s not what happens so what google said it in auditor in addition to the mobile website index so they say they’re going to have a core which was core web uh whitetail index was basically vitals loading so lcp fid and all these terms were introduced but honestly they didn’t make too much difference so now we have almost 10 months into it we still see there are slow websites coming in top so google danish oblivion then said that this is a long-term update so not something i would expect you to take seriously but it’s something there which google launched so as i said these are not new indicators they just prioritize things so if you read the last paragraph google initially stated that the page fact the page experience could have distinguished that’s what they said then dennis uh soliman which i said insisted that it’s not have an immediate impact but it might have a long time but we are yet to see so not something we take too seriously here right now so but still if you think like removing annoying industrials and banners use javascript execution implement lazy loadings that’s good if you are using wordpress optimizing and compressing images uh provide uh correct size for images that’s something and improve server response time so it’s very important that your hosting is good that’s not just from a perspective of the seo also it’s good from the user perspective sending then in august 2021 it’s title update this is an interesting update i’m sure most of you people would have questions around it so i have the answer this update is not being received very well what happens is when you are typing for any keyword you rank you find your title has your page title for that top 10 results if you are there that page title has been rewritten so so for for more than almost two decades google has been following this but august 16 last year google changed this title and then they confirmed that the title they are changing based on the queries so so that is what happened and the there was a lot of rewriting of the serve and on august 24 google confirmed that this is something they have done the problem this was that a lot of websites lost their ctr or lots lost their clicks organic clicks because of this because the title was not matching something which was not good so a lot of these things happen so what can be done by you so we this is a answer so and the solution which i’ll share so interesting thing is when google ignores the title tags it uses actual more than 50 percent of the time and uh it’s google is fifty seven percent more likely to rewrite title tags that are too long so ahr afs did that study uh yeah so what happened is that uh so how can we fix it it’s a simple fix you could do first of all of course if you see your title tag should not be too long so that is the first fix and second if you want immediate solution to it your ads went app and your title match them that’s the simple we have done it for our clients we have done it for our website whatever the title tag is in the h1 tag match them and it works so this is the fix which we have i mean you could find lots of articles for this but this is believe so that is something which we will request then there was a core update in november which came google comes keeps on coming with core updates so this was a core updates which came in november there was another core update which came in december so not something very specific i would share but these were the two updates which came this is another update google uh google search update so this was a very interesting update was that the proximity of search to business is considered so so what happens i’ll cheer so you see this is a grid map ranking so how people were ranking before on your right hand side if you see the same business was ranking so in this area how well they were ranking and on your left when we go you see that after the update so as the person moves further towards from the center center would be somewhere around one this their rankings will lose so so that means more business now shows up the business domination is stopped so let’s assumingly if you have an office in north place you were ranking up till rohini dwarka or maybe up till gurgaon for that matter shake or easterly for the particular keywords now and i’m talking local now those based on the proximity you would not rank beyond five or six kilometers so again this happens for keywords which are high search volumes not for all the keywords but yes this proximity update also came at that time so which still marketers are trying to get out of it this was another update product review update if you remember we just talked about the april product review update so this update was a follow-up to that update you can need to have review provider and for example till now affiliate marketers were linking to let’s say affiliates now google expect you to link to not just uh amazon it links expect you to link to a couple of more websites so this is a this is what it was the update took three weeks to roll out and uh if you see how the results have and the rank volatility was quite high and this update was uh bigger than the april one uh because uh that was something an e-commerce websites and the affiliate system works for on the e-commerce side so those are the things which actually changed a lot so if you see the blue one is the april and the um the orange one is the december one so this was the update which came so so guys this were all the updates which we had at that time so as i talked about most of these updates actually are influencing and most of these updates are important how we do work so it’s important for you people to note this we’re gonna talk about how this works uh and what all changes we can do as well so we’ll talk about those as well uh okay so now so this was all 20 21 now let’s see what s you thinks that won’t change in 2022 that actually haven’t changed in 2021 also and that this is just a reminder these are the things which works perfectly well you could use it now if you were using it previously double down on it is what i would recommend of course creating great useful content very very important you start using content which is in depth so those are the things which are important type of content videos tic toc type short videos live streaming these are important content you could use and as i said choose the right video hosting platforms thumbnails image creative so those are good even youtube come with something like that for short videos you can use this and you can have interactive content which is important so this is something you can do interactive optimizations is important you have to remember the ui and the ux then they are as i said some factors are soft ranking factor for example page speed very very important just in india it would make sense to have your website hosted in india so those are the things but yeah directly right effects initially the google updates which was something which comes up and shows in the talk for that so importance of ux design as i said great ui attracts user and you have to understand that the right brain which works basically works time on a dwell time so how much time people spend on your webpage so if you have a good ui they will stare or stay on your page if you don’t and people go back immediately after one second so if page is slow not loads people go back they don’t like the ux or ui they go back all these gets into factored and your rankings can go up and down just because of this so just mere sight ranks doesn’t help you needs to have a good ui good ux so of course as i said brand authority is important speed which i said user experience is important so this is something which john muller said in 2015 and is very true right now john muller is the head of uh spam team in women okay focus on your audience so the pre-covered personas and the personas you have to just not look from a keyword from a perspective of just keywords you have to think from what kind of a people come from that keyword and have the persona and the content focused around it so if you are looking for a specific keyword and you know that what kind of age group people are so there are a lot of hobby spot has lot of persona making so if you just spend some time personify your audience that this is my audience this is my business you make content around it that’s something which is going to happen needs to be as i said keyword research but the search intent change so this is something which needs to be seen awareness familiarity considerations purchase so this something needs to be done and of course moving beyond the intent uh but so the point is how can you just rank for a keyword which is just solving the basic user query but how can it particular better solution or understanding and as i said user happiness is going to come when it’s gonna be not just by convergence but once the person even converts how you keep them engaged so this is important your thank you page are optimized for that level as well so now let’s talk about for 2022 so there are a lot of opportunities you’re going to talk about structure so so faqs and how to’s are a good way to have your structured data there are tools we just came recently launched our new website all dam pages except about us all packages all services every service page has an faq which probably has it but what is common in all of them is they have the uh structured faq so those all immediately when we did our traffic increased our ranking increased moreover the ctr increase because we are now occupying more real estate so that is something and then there is the paa which you could do which you see on your on your left people also ask so these are the things which efficient how to’s are important to concentrate featured snippet or as we call as rank 0 these are also important you can also get wins for these so there are methods to do this so these two are easier if the first one is easier if you are ranking in top 10 you get more the second one it doesn’t need you to be ranking in a top 10 for that particular keyword but yes this is featured next came the information architecture optimize content using topical clusters so the topical clusters you could pick about space milestone content so you could produce not just one long content but you can produce one content and of pillar content around it so that’s sorry cluster content around it so you create one long pillar content and then there are 10 different pages which link back and we are talking internally link back to that particular page so that’s how the topic cluster works and you hyperlink them amongst themselves so this is something you could use it with six and seven urls this is something which you could use this is something people also ask and these are some of the videos which you could use there as i said core web vitals are there but not something you should uh lose your sleep over something this is interesting how do you do so just now divided into three parts content links and technical now we divide our services as we said i said we launched your services so how do we do that so we’re gonna take small pieces of these so first keywords you want to optimize for and as i said the keywords need to be based on not just the results or the ranking but they need to be based on the intent and beyond intent as i said user happiness also and how they solve those problems and then you build content which solve these problems so and the most important thing is how can you solve this problem better than the competition so just don’t write content so you need to see if there is a content and we have done believe believe me we have done a lot of these experiments when we have taken our high intent keywords for a blog post of our competitors and they are coming in top and what we have gone ahead and they okay these guys are coming in top we have gone ahead and written a better content for them and uh this is something which has helped us get actually better rankings above them so i would say you need to write content which solves particular problems and very very important you write to need to write content which source is better than the competitor so it’s not and say okay this guy has 1500 words why don’t i go out and produce 2500 watts and i’ll win no that’s not how it works you need to have content not just because based on in terms of length it’s in terms of what we studied just back what i showed you it dumps of that so that is very very important for you to understand and recommend it then as i said the content optimize content for ranking and visibility of course which i said you do a topic cluster so those are the things which you do that is very very important for content and trust me in uh last six months we have done a lot of these testings we have overtaken a lot of high volume lower competitive long tail keywords and our search traffic has started increasing so something whatever i’m listing here for the sake of it all of it tested so that’s what i would like to say going back to links as i said before links are the backbone the seo so it’s important the multiply and repurpose content so what exactly is repurposing content let’s write a long article on some particular or some particular benefits let’s say how could you repurpose you could write a 1500 word writer which has those h1 h2 and everything you could produce uh infographic from it you can produce a video from it so you can produce smaller video you can produce longer videos so each piece of content you can have at least four or five different ways and trust me the only effort which takes was the first time so it doesn’t take uh efforts to do it for the second or third time so this is something distributing content so this again just creating content repurposing is not important it’s important how you distribute the content so that content distribution is also important and how you differentiate how you uh build relationships with different bloggers build relationship with different uh large websites where you could share these contents leverage your networks and more importantly some of these guys will ask you money so you should have a budget so links are no longer free you just don’t think yes i could get links for free this is limited so you can’t just think it’s gonna be free so so you need money for that links so you need to be better prepared to do that comes to the technical seo the technical seo is very very important so not technical seo just doesn’t includes the content part it on so includes the part which talks about example how so we know can discover your content let your how easier you are making content to discoverability is basically with xml sitemaps visibility is how is it how can you index let google index your content the google can index your content if you are that is very very important internal linking is very very important how does google understands your content is basically when the distribution of h1 and h2s are there so that is very very important and you need to build a system to identify and prevent failure and believe me there are a lot of technical issues screaming frog is a good tool if you we use screaming frog a lot we use a lot of other tools if you are if you have a large enterprise website you will recommend using deep crawl one of my favorite tools for link for the technical seo so and of course as i said streaming from paid version is also worth the money so some of these things can be done by you in order to and also in order to get your technical issue right one important thing i would also like to hate here is breadcrumbs are important if you have your website breadcrumbs are when you have your path where you are from example home blog and let’s say the category in the blog post so those are the breadcrumbs which we call so those are very very important for you to have breadcrumbs it is also important for you to have internal linking you have to understand the links which is in the top of the navigation in the bottom of the navigation are discounted by google so what are the linking in the content and do not do excessive linking so it’s not that every page needs to link to because of your website not you need to control your act linking and you need to have relevant linking internally so those things if you done right can overnight to change the rankings and we have seen it so those are important things to do technical lc also understands from the speed perspective the images are optimized also there are not the actual h2s are distributed so you get those nice faqs and do you also get other feature snippets benefits also so those things has to be there h1 should there be only one h1 that’s also very important uh so this is in a nutshell this is exactly how you should be doing seo because as i’ll repeat just very simple define your audience identify problems of your audience create based on what i have listed here links and ensure your technical su is top notch so these are some of the things you need to do here just to end here i have kept quite a good time today for q a because we always watch your fall shot of it so as i said optimize for technical on-page seo optimize for google passage rankings if you remember the first update which game focus on featured snippets learn on eit expertise expertise authoritativeness and trust so those are examples just to give you an example if you have a chance not to have just one writer on it need to have multiple writers so those are things support long tail keyword phrases because with long tail keyword phrases you have better chances of rankings and of course keep on creating new content for your website and update the whole content just don’t think that i’ve created an old content it’s going to rank for itself that is very important ai generated content is something which is picked in uh last year so we continue to see it something like jasper or jarvis whatever they keep changing names so those are some of the content used you can use the in-depth writer but they will give you good creativity to do that so it’s your content generation process could increase and then there are a lot of content optimization software like uh surfer and quora which you could use so we use surfer as a part for this or page optimizer pro so you could use those basically they are decreasing your time you could do it manually as well but all these tools are doing is giving you all data in one go and giving you structured formatted data and you can use them so that’s very very important as i mentioned also initially focus on user experience it’s very very important that just don’t think that yes this page is 2000 watts and it’s caller rank even if it ranks and if the bounce rate is high google is actually going to devalue it so those becomes very very important things and yes second last don’t forget about images so images are important they associate well and something that needs to be done and build up your backlinks and if some of you people have not used i would recommend using google discovery uh google discovery is a good way of getting traffic it’s not a part of the seo exactly but you can see what people are searching and you could create content now which is going to help you rank so it’s not so you go to google discovery and search for some of these they’re good tutorials out there so i would recommend trying google discovery for 2022 we are trying all of these all of this which is featured we have tried all of these we are optimizing for google passage ranking lot of things we are optimizing here and we see some of the benefits and more importantly seo you have to understand the test testing is very very important so just don’t post push anything just because you heard from me or any other seo experts out there test it on a page or two and see how it behaves instead of making a massive prologue so this is it’s guys these are all of the techniques and as i said i’m ending it short so you guys can have question and answers okay and i would put it back to raj yes so raj we are open for question q a sure so guys you can write it in the question tab or else if you want to speak you can click on raise hand and we can unmute you and you can so i’m unmuting everyone in case anybody has any question they can unmute themselves and then they can speak yeah or you can type also and we will answer them sir uh good afternoon this is ramya it was an amazing session uh you talked about ai generated content so i would like to understand are there any particular softwares and some of them which are free to use so that we can test them and then probably we can buy them if we like them or how should we go where ai generated content is concerned okay so the first and important thing is that most of these air generating content have a free trial so for example as i talked about jasper.ai they have a free trial you could use that up or there are other tools so all these tools charge you based on the kind number of word you generate from them so it’s not that you can generate or unlimited all of these tools have monthly fees unless you go to a site like appszoom a software called paper type i think that’s available for a lot in dollars he said enough tool but there are so these tools are based on something called as gpt3 that means they that’s the algorithm ai algorithm which was updated in 2019 so any content in fact they have so that algorithm doesn’t know anything over after forward so those are the tools which you could use and try as i said those tools are not something which you think you can just write again and it will generate everything for you a lot of uh efforts goes into it but it’s more something if you can do it right it gives you faster content so for example if i’m a writer i can do 3000 words a day with the help of a and if i’m smart enough i could do 8 000 words so that’s how fast it makes for you of course you have to be learned it for that so try some of those tools and as i said some of them have free uh trials so i think you will like yeah yeah so we have one more person thomas yes uh hello sir uh this is yes uh so it was a good session uh sir i wanted to ask uh what plugins i can install in my wordpress to get a good ranking like currently i am using run map pro from wordpress uh for google indexing so what else can i use to get good ranks so which which tool which tool are you using for uh sir currently i’m using uh run mac pro from wordpress rank pro run match pro run math run run match pro or is it is it rank math is the same yeah yeah it’s the same okay okay so yeah that is a good tool to use and if you are looking for indexing that tool now came with the indexing also but if you are looking for something super thing i would recommend omega index so it charges you money omega indexer you can google it so that tool will help you in indexing but rank math should be uh good to do okay yeah thank you yeah you won so i will take one question which is written yeah please tell me yeah you can see the questions written by thiera i’m reading them out i am reading them how can we break high volume keywords and maintain rank stability so break high volume keyword first of all important is you create a content that is worth something which brings visitors and makes them stay there so high volume keywords are will be able to create a content and rank overnight it takes time and patience of course backlinks and the content as i said has to be really good expert one so you that is something very very important and yes tools those are the things you could do so those are the things which will help uh is it helpful for youtube i don’t know what exactly i’m not sure the question is complete ah it says uh i have recommended to use both webp and jpeg format in image optimization and link the both urls yes webp is uh picked faster use both but i would if it comes to one i would prefer webp okay and uh yeah i think yeah so shahrukh had a question where he says what is passage ranking so i would uh as i said i will uh passage ranking just show if i think you missed some of it so the passage ranking is basically when google picks one part of your web page and uh shows it in ranking so i will just show this was a google update which came the this is exactly the passage ranking so it use ai just not to index only your web pages it just indexes your passages also as i said if you are giving example again as if you have written about a car and you are talking about car and you’re talking about second-hand cars and then you come up and write about the uh loan for a car then that if you have a paragraph about that loan then google might pick up that passage ranking update so this this uh and how you can do that is slightly i’ve told about this also uh this presentation will go on slide share shortly and you guys can use that you have my twitter handle and you could actually download it from there as well so and uh yes says do you reply on linkedin yes yes i do reply on linkedin not on a real-time basis but yes you could exp but i would reply on that how to rank category pages is there any best practices for that money yes so assuming you have a category pages there are two which is one manish for the e-commerce and one for the blocks i’m assuming you are asking for the e-commerce ensure the category pages have some content on it so they’re not just gonna rock if you just go on the category pages and it has only the listing of the product so you need to have a category pages which has the content on it and second importantly they rank oh sorry they link interlinking is important so if i have a category they need to link back to the similar category something and of course don’t forget to get them in your example from when it says from where we can know the google updates on seo so there’ll be an update don’t miss asi roundtable by barry is a good website s e roundtable dot com so if you type sc round table update google update he maintains a pretty good list of that so he’s been doing it quite a long time and that is where you could get all upsets if sometime google client comes up and asks and we tell them there was a google update and we want them to understand that yes something not that we are cooking up we usually give reference to s round table which does a pretty quite comprehensive so panka says is it good to work 20 percent on on page and 80 off off page yes pankaj but initially you need to work more on page you need to understand usability you need to understand the content and as i said the the content just not go beyond just based on keywords but beyond keyboard so yes i would recommend that so initially 40 50 percent on on page and decrease remember a good content is the one which is going to win if everybody has same type of links the one thing which google will favor is good quality content when i say good content the search intent needs to match the h1 h2 needs to mess so those are the things which are important thomas asks if you are adding high quality content and battling of a high deal you still not seeing organic traffic where should you look first okay first of all i would see something you have to understand that is your domain authority high enough or let’s say your domain va is just a matrix so what i’m saying is your domain getting good links authority links the home page which i mean is your home page getting good link the content which is there hi linked internally how many links is it getting how many clicks away is it from the home page it should not be more than two clicks away so that is something which needs to be done and uh that is where you need to see and uh the backlinks would come of course if you have a high df backlink that will count but internally how much importance are you giving to that page that is also very very important and okay so yeah as steve mentioned some of the ai tools writer pepper type yes these are good tools but again not for a long long form content but yes they do will do basic jobs okay does enable browse enabling samiras does enabling browser cache effects seo rankings no not exactly it doesn’t affect uh so because anyhow when the search engine of crawling your website the browser caching won’t work with it so because they they’re just working in that format so it’s something which does shouldn’t affect the rankings steve asked could you please share the presentation slide yes i said you could uh i will do it on my twitter handle and i will put this page also so you could follow me on twitter and today itself once we have uploaded this we will have it in next couple of hours for you and sorry so yeah here is this page you could see this so yes this is the page you can have or if you can see on front of you so this is where you could follow me on twitter the next question is my twitter handle okay any twitter yes ask any twitter account for updating so knowledge twitter handle but as i said follow ac roundtable that’s good search engine journal lauren baker site does good job too that is very very important so these are some of the good websites which you could use can we rank our website using free tools see even a paid tool cannot get rankings to your website so it’s not about the tools it’s about how you use them so for example a technical seo tool is going to just screaming frog is free for 500 pages you can use that the besides this there are no so if you could research for yourself that’s important but only thing is that when you are researching for backlinks find a free tool which will help you with that so so that way you would need a tool for example like ahr afs or sem rush to help you with your backlink research and back what is battling basically jitendra backlink is when a site so for example if my website is space driving and you give a link okay for seo go to page traffic dot com and you link it back to https that forms about it so the more backlinks you have from relevant pages and domains the higher chances you are going to get ranking and steve asks recording will be available yes steve the recording channel uh raj i think it will go live today or tomorrow so he will put it there so that’s something gonna be there how can we write our website in other country so ranking your website in other country again google is getting very specific for these i would prefer if you uh virtual office on that address some address is there rankings should be there so that should help but uh if your website is dotting and you are expecting to rank in the us that’s going to be hard if you have stockholm your ranking in india you want to do it in your that’s something you can do or website is quite authoritative you could use href lang which is a in-depth topic but something you will use something which when you type apple iphone in your computer or in your google you will see the indian results coming up so that is where you source off that page you will know that apple using hrf lan for that reason they are trying to search different pages so that’s something you can do rogs ppt will be available shortly and uh as i said my twitter id i’m not sure if you guys can see it but i’ll read it it is caution nav n double e t nav need k a u s h l so that’s my twitter render okay irvin asks how much core web vitals are important is it a ranking factor i have ninety percent good well it’s no it’s your ranking factors it just shows up in your web we have seen there was a study a few days back and it shows that there are still slow websites which are in google so it’s not exactly a ranking factor so i don’t think somebody should lose their sleep over it okay pankaj asked what are the seo guidelines for new built websites okay so the seo guidelines for new build websites are important internal linking should be there they back content there should be no thin content or content of 1500 words on a page unique content good quality of content and the quantity number should be high that something is important so those are the things which you should have there and then most importantly the pages should be crawlable and indexable so that is something we can do do you think using keywords it no longer works unless it was working so we have a client in nigeria for up it was a big music portal they have a lot of slugs i have only seen working for them but beyond that they were already getting a traffic of let’s say a million because of all this but beyond that i’m yet to see we now we disable slug on all our client websites how else i can tell you okay puneet has a question i’m making my first website in wordpress for affiliate marketing can you share some plugin which help in identifying on page issues or improving yes so first of all generate press is a good plug-in to a theme to use it or a site builder and then the good plug-in as i said ranked map is a good plug-in we now moved from yoast and all-in-one to like so that is a good tool to use for you the support i would recommend don’t buy a paid one the free one is more than sufficient okay uh arujas how canonical attacks are important in seo perspective canonical texts are important not its importance is not from so its importance is if you get caught up in a duplicate content issue for example i have a press release and i put it in my media section as well i put it in my pressly section i put it on my blog so then that way i’m just creating three pages for the same content and that’s where i would recommend that we should have canonicals used for there so but to avoid duplicity so you find you have duplicate content in content you should use canonical or if your content you don’t want to be indexed or a page let’s say if you have iphone 11 silver color gray color white color and all this same then i would recommend using canonicals for that so uh chitinder asks the tool i am not sure the tools these are just next four questions i will take with any sort of time now so yes uh yes it’s the rank map and uh so amd pages i would say mp is dead so i we have never used it we have never find good ways out of it it just gives you all but non-interactive pages so i would say making more responsive pages better than just having an amp all right so last two question i am taking we need any step-by-step cell learning from a self-learning course from established su experts i would highly recommend digital video they have a very good step-by-step course for learning seo and yes that course is built on something which i have given advice on so yes i would recommend doing it with the digital video their seo course is good quite top-notch and ramya mishna that’s the question which asks many times one press release is issued and it comes on multiple front form but does it mean again duplicity of content will be there no google understand the difference between oppressively so it’s not gonna make much difference so a press release doesn’t make difference for example if you make a press release on a i that gets picked up on a lot of other platforms so it doesn’t create issue or which you can see on your screen it is page traffic dot bus p a g e t r a double f i c dot uh sorry b u double c double z follow us there and uh so that’s it guys as i said i am available on twitter you can tweet and ask me any questions i’ll be more than happy we will post this presentations very shortly and we will i will myself tweet from my handle of neeth caution and you from there all right okay guys over to you raj yeah thank you navani thanks for this wonderful session uh folks i hope you got valuable information from today’s session uh in case you want to reach you can message him on twitter as well or you can reach his blog page traffic buzz for all the new information so thank you nami thanks again i just want to start one poll as you have seen our website digitalwithd.com we regularly conduct digital marketing training programs every month so in case you are interested to join our upcoming training program you can share your uh poll we have our upcoming program starting from uh march 12th it’s a saturday badge plus sunday bash for march 13th then tuesday second and then april the weekday batch so in case anybody is interested to join our upcoming program they can share their feedback and then we’ll pass on your information to our team so i’ll wait for another few more complete this poll and guys if you have any your queries as well with all the table attendees so you will be getting this recording email in the next few hours right great thank you for giving your valuable poll i’m completing it now and i’m completing this session thank you uh thank you navaneeth again and uh we should in case you want to reach us you can also visit our website digitalwidget.com so once again thank you and wish you all the best i’m closing this webinar now okay bye

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