How To Choose The Best SEO or Web Agency For Your Business

With so many web agencies around how do you pick the right one? ✓ Subscribe: …

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with so many web and seo agencies out there how do you pick the one that’s gonna be the best fit to help your business get results hey i’m sam dunning co-owner over at webchoiceuk.com and host of the top 100 marketing podcast business growth show okay so these are my top tips for making sure you choose the best seo or web agency for your needs first and foremost are they quick to respond is their communication effective and clear not just from when you make the first inquiry with them which is of course important as they want to show they’re keen and willing to win your business but also ongoing so it’s important that if you’re going to work with them on the project they’re going to respond fast to either emails or calls or set up video calls with you to make sure that you’ve got a clear communication channel and things don’t drag on and you get timelines and deadlines met are they transparent so rather than just trying to ram their products or services down your neck do they say look these are the types of companies we typically help we want to take time to understand your goals and then we can advise if we can help you out or perhaps we can’t and then we’ll recommend a company that does rather than just trying to sell you from the offset which no one likes right do they take us the time to understand how your business actually works do they ask questions around the size of your company who you serve um what you’re looking to do your business how you’re operating now if you’re doing any marketing right now and how that’s going just to to really understand the ins and outs of your company as ultimately how can you suggest the solution until you know that are they asking questions around your ideal customer profile so if for example you work with smbs perhaps you target marketing directors or you target ceos or business owners every company’s got their own ideal customer ranging from if you’re b2b it could be a small to medium-sized business or perhaps you target large enterprise massive size companies with a thousand plus staff and then do they take the time to understand the exact products or services you offer things like the average order value of your products and maybe even the profit margins just they can really understand kind of how much if you do if they do work with you on that seo or the website kind of what you need to sell to see your return on the investment um against the service you might go for do they understand where you are right now so perhaps you’ve already got a website right now but it’s not working hard for you so maybe you’ve got a website but it’s not generating enough leads so perhaps it generates two a week but in 12 months time you want to get to say 10 10 leads in the website per week that’s important because perhaps your close rate is let’s say four and ten you close four deals out of every 10 leads so if you get 10 leads per week you know you can get four deals over the line so perhaps that’s where you want to get to so really asking questions about what’s important what kinds of returns do you want to see from this seo from this website um maybe if you’re talking to an seo agency perhaps you want to get rank one perhaps you offer accountancy software um so when someone search searches accountancy software just for small businesses which can be a competitive term you wanna in 12 months time get ranked for that or perhaps you want to get ranked for best accountancy software for financial companies as an example maybe that’s one of your key goals because you know if you can get that you can drive a lot of traffic to a site and a lot of revenue so understanding your key plans and aspirations for your business do they ask you about the the market the competitors so if you’re in business you’re likely to know some of your key competitors are they going to review those with you find out what’s working well for them and take the best bits and pieces and nuggets from those and whilst they’re asking points and questions are they actually adding value are they adding insights so they saying so you might say for example i want a new website because i need to drive more leads our current website is not driving enough inquiries so you could say look have you considered seo for your website have you considered paid ads where do your customers typically hang out oh they listen to a lot of podcasts maybe we should look at that so they’re asking questions but are they also suggesting ideas that are perhaps things you’ve not thought about perhaps only things that a specialist web or seo company could advise so you know you’re in the right hands of someone who’s going to suggest and bring valuable input to the table and of course are they in line with your budget expectations as there’s no point in going with a company that’s minimum budget guideline is perhaps 30 grand when you’ve only got let’s say 5 to 10 gay for the website and maybe a grand couple grand a month for seo so making sure they’re in line with that and they can also meet your expectations of when you need the project live or when you need to see results from your seo campaign one of the most important things can they show examples of results of clients that they’ve actually helped so saying look this is a client we started perhaps they were on unranked on google and after six months of working for us we got them page one for some of their main terms so can they share that with you or if it was a website perhaps they could show you their previous website and the results of their new website of how much traffic’s gone up how much conversion rates rather have gone up in terms of visitors into leads or visitors to sales and some of those important stats have they got solid social proof so one of the things most of us look for we want to look for that the company actually has some great reviews whether that’s google reviews or other channels and have they got references that you can actually talk to and that can show that they’ve done a good job perhaps you can chat to them on email or the phone to prove that they’re a legitimate and helpful company and do they practice what they preach so it’s all good a web company offering you seo or offering you a great website but they actually have the results themselves so if they’re trying to ship you seo can they prove that they’ve got rankings for their own services as well as that and finally can they walk you through the exact process they’re going to take once they’ve understood your goals your objectives your business your problems and where you want to get to and say 12 months time can they walk you through the process so making sure that they can say look here’s where we are now and this is our proven process we’re gonna guide you through with an account manager this is what it’ll look like for example on month one we’ll analyze your website do a full audit full report if we’re doing seo perhaps we’ll do keyword research then perhaps month two we’ll start doing on-site content creation then we’ll start looking at link building content distribution reporting setting up analytics and all this good stuff so basically giving you a step-by-step guide of who you’ll be working with how they’ll make it happen and how you’ll measure results which you’ll agree to together and there we have it those are some of my top tips for making sure you choose the seo or web agency that’s the best fit for your goals as always if you enjoyed this episode do hit that subscribe button and with that i shall catch you on the next one cheers

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