Google Business Profile Optimization: 20 Expert Tips to…

Your Google Business Profile is essential for attracting local customers and increasing your visibility in Google search results.

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your Google my business profile is a really big deal especially if you’re a local business but even if you’re not people are looking at your photos they’re reading your information they’re clicking links to go to your website they’re trying to check out your menu they’re checking out your phone number even if you’re a service based business they’re looking at it a lot so today we’re going to talk to you about ways that you can improve your Google business profile so that when somebody sees it they’re actually going to want to call you it’s really important and these changes can make a really posit positive impact hi everybody I’m John Lincoln with Ignite visibility and let’s talk for a few minutes about how you can have a better Google business profile in 2025 okay I’ve got about a 20 point checklist that we’re going to go through but I’m going to go through each item really really quick just so you don’t have to wait too long if you have any questions about any of these items just leave a comment below I’ll be happy to answer them at the very end in the last couple items I’ve got a few Innovative things that we’ve been doing for Google Business profiles that are going to make you stand out so wait for that number one name address and phone number around the web does it match your Google business profile and vice versa that’s important number two you need consistent good reviews for your Google business profile number three your hours of operation are really really important because that’s going to dictate the visibility of your Google business profile to other potential people searching also there’s something called local service ads for certain categories you can run ads for your service-based business in the local results and those hours of operation are really important for that number four do you have frequently asked questions on your Google business profile inside of the text and also on the landing page that relates to that location Also let’s spend a minute on that you need a URL that’s specific that has the city and also the main service if possible associated with your Google business profile if you’re a multilocation business I’m not going to go into that too much in this video but if you’ve got a lot of locations that’s important number five you’re going to want have a map on your website that relates to the Google business profile item number six you’re going to want to have a link from your website to the Google business profile item number seven in your Google business profile you want to have images that are local in that field local as well as a set of images that really make the business stand out and look great testimonials reviews special offers shots of key moments number eight image alt text optimization within the Google business profile so putting inside of the description of the image what it actually is so Google knows what that image is then you also want to have alt text on your images on your HTML page as well Number Nine videos are critical you can put videos on your Google business profile 3 to five great short form marketing videos that talk about how great the business is is a really good thing to do and number 10 within the text and throughout the Google business profile make sure you have calls to action now we’re going to talk a little bit about the text in the Google business profile and the first thing you want to have is proper headings and use a couple keywords in those headings if you can mentions of the country the city and the specific areas that are served coupons and discount codes if they’re relevant local business schema on the landing page that relates to the Google business profile and has all the same information Geo tags and areas served on that HTML page inside of the schema on the Google business profile you want to have services and products offered there’s a bunch of fields that you can fill out there that are really important make sure you list your Awards Nash and locally within the text of the Google business profile and the HTML page you also want to have a really clean URL structure on the main website and link to that from the Google business profile as well as a title tag on the HTML page that matches somewhat the Google business profile as well outside of that Google business profile posts should be done on a daily basis if not a weekly basis if possible to make it feel like it’s alive as far as Innovation you can do reporting with geog grids and these are grids that are going to show you how well you’re ranking inside of the maps and to rank well there you always need to get those fresh reviews be consistently updating the text and making it better adding new videos adding new photos and really thinking about your Google business profile like it’s its own website if you need any help with your Google business profile call ignite visibility give me a like give me a comment I always appreciate it and you can always send us an email at opportunity at ignit visibility.com see you next time goodbye

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