Blueclaw SEO for Magento Extension overview

An introduction to our SEO for Magento module, it’s features and why it can help improve your Magento store’s Search Engine …

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hi and welcome to this video overview of the blue claw seo for magento extension this video is just a brief introduction to what the module is what it does and how it can help improve your site’s performance in the search engine results for a more complete list of features tutorial videos and a live demo please check out our website at blue core ecommerce dot color uk forward slash star so magento is a great platform for e-commerce and we love working with it here at blue claw but it’s not perfect when it comes to seo there are a few issues that an out of the box magenta installed even one that’s supposedly configured for seo can suffer from one such problem is due to the vast number of pages that the layer navigation produces leading to an issue we call crawl blow this can result in search engines wasting time crawling pages of low importance and less time crawling the pages that you want them on and the ones that you want ranking highly in the results luckily as an open source platform magento does give us the ability to resolve this and other issues and that’s exactly what we’ve done with the release of the blue claw seo for magenta extension the robot.txt file and robot’s meta tags ensure that you’re telling the search engines which pages to index and which ones not to by default in magento you have limited control over how these can be set but with our extension we’ve given full access to the robots.txt file from within the magento admin and also a full range of options for controlling the robot’s meta tags these meta tags can even be edited and applied on an attribute by attribute level which we’ll go into more about later canonical tags are a must for any dynamic website such as one built on magenta as the possibilities for duplicate content are very high default magento does have a canonical tag solution but we feel it’s a little bit too simplistic as such we’ve given users a full suite for controlling these tags such as allowing them to include or remove attributes such as price and controls for pagination parameters and even the use of the rel next and previous tags we’ve not enforced a particular method here it’s up to the individual site owner to set these aspects to the way they believe their store best functions we will be releasing tutorial videos on the different ways these can be set up to help you decide what best suits your site layered navigation is one of the trickiest aspects of magento to properly optimize our extensions approach is twofold first off we allow users to optimize the urls and content that make up the layer navigation pages secondly we’ve usually improved the level of search engine optimization options available on attribute filter level at this level the extension allows control of the urls used for each filtered category page the extension allows you to generate dynamic headings and titles for filtered pages using title slugs you have set in an option by option basis you can set which robots meta tag to display on pages filtered by each attribute as well as deciding whether the links to these filter pages should be no follow or not finally and possibly most crucially the extension allows you to decide whether these links should appear at all to certain user agents such as search engine spiders our optimization for web spiders section allows you to specify a user agent or list of user agents to be identified as web spiders and then you can decide precisely which parts of the navigation which links and which filters you wish to serve to them this means potential customers can use a full array of filters to find exactly what they’re looking for but the user agents that you flagged as spiders won’t get bogged down and lost in the same labyrinth structure this functionality which is used on some of the world’s biggest e-commerce sites such as amazon gives you the flexibility to serve your users without wasting link equity or page rank on these aspects of your navigation here you can see examples of how amazon serves different navigation and filters to search engines than it does to shoppers that’s all for this brief overview again if you’re interested in purchasing extension trying out a live demo or reading more about the features then it is available at our online store bluecloudecommerce.com thank you for your time and goodbye

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