Beginner's Guide to SEO in 2025

Changing algorithms and zero-click searches are ways how SEO redefined the game. Prioritize the relevance of content, make …

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There are 4. 9 billion active internet
users in the world, and half of those people use Google Search. If you want your business to appear
when people search for things you sell, you need three little letters. S E O. SEO, short for Search Engine
Optimization, sums up all the strategies that will help your website rank
higher in Google search results. Now, one of the biggest misconceptions
about SEO is that it is paid for. It’s not. At least not if you do
everything yourself. There are two types of search
results, paid and organic. Organic, which is what
concerns SEO is free. In this video, I’m going to
explain organic search, what it is, how it works and how it can
work for you and your business. In the end, I will also share
the one truth most SEO and marketing experts fail to reveal. Let’s start with the basics,
organic versus paid search results. When I go into Google and search for
anything, let’s say it’s buy garden furniture, the page I see When I
hit enter, that’s called the SERP, the search engine results page. The results at the very top, often labeled
as sponsored, are the paid search results. These are businesses that are
paying Google for these spots at the very top of the page. Below here are what we call
the organic search results. These are links that have earned their
place on the first page of Google through effective SEO, not through
direct payment to search engines. By this, I mean that their websites
are optimized in a way that allows them to rank higher in search results. More on this later. The goal of all SEO is to be
this link right here at the very top, because only the first three
search results actually matter. In fact, the number one search result
In this case, Ikea is 10 times more likely to receive a click than a
page ranking in position number 10. And the top 3 organic search
results get more than 50 percent of all the clicks on the SERP. Search engine optimization plays a key
role in improving your ranking positions. And better rankings mean
more traffic and more traffic means more sales and more sales means more money and
more money means more problems and you might have 99 of them but SEO ain’t one. So let’s go back to
the SERP for a moment. Your goal with SEO is to climb to the very
top, but all your competitors are also trying to get there and they’re all doing
their best to optimize their websites. So if you haven’t started, just
know that it’s not too late to understand how to do that. First, you need to
understand how search engines actually work. Now I want you to think of the internet as
a vast and kind of intimidating hardware store, except they have everything. When you arrive, there’s just
no way you can find anything. So you go straight to
the information stand. That is Google. If you’re looking for garden furniture,
you can ask and Google will try to show you the best possible garden furniture. And what is considered best. But, unlike a hardware store salesperson
who might have a dozen or so garden furniture sets to choose from, Google
has to sort through hundreds of billions of pages containing garden sets of
all shapes, sizes, colors, and prices. Since humans can’t do this job alone,
Google resorts to technology, which is something they’re kind of good at. So here’s how the whole
process works in three steps. First crawling, Google bot, a
web crawler will crawl your site. That means it goes from one page
to another and reads the content. Second, Indexing. Then Google stores information
about your pages in a huge database called the Google Index. Finally, ranking. If the page meets Google’s criteria,
it will be served as a search result for relevant search queries. Now, what are Google’s criteria
and what is a relevant result? That is probably the most important
question in the world of SEO. Honestly, the stuff that keeps
some marketers up at night. In short, only Google knows. The exact algorithm is
secret and for good reason. If everyone knew exactly how it worked,
people could game the system and search results would kind of become useless. But over the years, Google
has officially confirmed the importance of several factors. Here are seven of the most important ones. We added some links in the
description of this video to go deeper into each of these topics. If you are interested. First content
relevance, Google determines whether a page is relevant to a search query,
meaning does your page have an answer for whatever the searcher typed into Google? Let’s say for example, that I’m
searching for buy garden furniture. I want Google to give me a page where
I can actually do that, buy the stuff. Not a blog post about gardening
best practices, for example. That would be completely irrelevant. Second factor, content quality. Google uses various means to
identify quality to rank pages. This includes input from real
people, like you and me, and machine learning algorithms. Three, backlinks. Relevant links from other
sites help Google identify trustworthiness as well as relevance. Basically, every site that
links back to you is seen by Google as a vote of confidence. Backlinks say, this site is so
awesome that I’m going to link to it. Yay. Number four, physical proximity. Google considers how far a business is from the searcher’s
location for local search results. Number five, mobile friendliness. Pages
optimized for mobile devices may rank better in Google’s mobile search results. Six page performance. Google uses a set of metrics
called core web vitals to determine how well a page performs in
terms of speed, responsiveness, and visual stability. Number seven, HTTPS. Google detects whether a website uses a
secured, encrypted connection and gives a slight advantage to those that do. Now, there are also some negative
ranking factors that you should consider. The presence of these on a website
can lead to worse rankings or even a penalty from Google. Number one, Intrusive pop-ups, especially
the kind that prevent users from accessing the content on mobile devices. Keyword stuffing or using irrelevant
keywords or excessive usage of certain keywords and unnatural links. This is any attempt to manipulate
Google’s algorithm, including link buying, Link exchanges or low quality links. Now, please note that these are just
examples of ranking signals Google uses. No one knows all of them or
their exact levels of importance. This is why SEOs or the marketers
who specialize in SEO obsess over each new Google release because
each time Google updates its algorithm, they could theoretically
change the rules of the game. And then off we go to make all
the necessary changes to keep our websites ranking in organic search. So there you have it. That is the most we know
about Google’s sorting hat. It better be Gryffindor! Now that you understand what SEO is
and how search engines work, it’s time to do the most important work of all. Optimization. This generally falls into three
distinct categories on page SEO, off page SEO, and technical SEO. If you are curious about any of
these topics, and if you want your website to rank higher in organic
search results, I linked our most popular beginner SEO courses in the
description below, they are free. Before I end, as promised, here is
the important fact that many marketing experts miss when it comes to SEO. SEO, my friend, is a long term game. Results usually don’t appear immediately,
although there are some exceptions. Like, for example, when you fix A serious issue with your website,
but in general, you should be thinking in months instead of days. And please don’t pay attention to
people who promise overnight success. It’s just not true in 99. 9 percent of cases. But if you commit yourself and
play the long game, SEO wins can build a moat around your business. One that your competitors will
have a hard time overcoming. Now, if you could get one SEO question
answered right now, What would it be? Post your questions in the comments, and
we might feature yours in our next video. Hasta pronto.

Unlock your website’s potential with top-notch SEO—contact us now!

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